Developers' Sales Fell In August Amid Muted Launch Activity During Hungry Ghost Month

Summary

15 September 2026, Singapore - Private new home sales momentum pulled back in August amid a dearth of project launches during the Lunar seventh month, traditionally regarded as a quieter period for property transactions. Developers sold 153 new homes (ex. EC) during the month, marking a 79.1% plunge from the 731 units transacted in July, and a sharp 92.9% decline year-on-year from the 2,142 units shifted in August 2025. This marked the lowest monthly sales volume since February 2024, when developers similarly sold 153 units. Developers' sales are expected to pick up from the second half of September onwards, as new launches come up.

There were no fresh launches put on the market in August. Developers placed 116 new units on the market during the month, all from Union Square Residences . This was markedly lower than the 889 new units that were launched for sale in July.

The Rest of Central Region (RCR) led sales in August, with developers moving 72 new units - down from the 162 units sold in the previous month. The most popular RCR projects in August were The Sen which sold 12 units at a median price of $2,305 psf and Union Square Residences which transacted 10 units at a median price of $2,762 psf (See Table 2).

Opening paragraphs from the PropNex press release, shared by Ng Li Lian as a PropNex salesperson. Ask Li Lian for the full report.

Li Lian focuses on District 14, 15 and 16. Ask her how this affects the East Coast.